Loading...
Home/Research
Research 2017-05-26T02:48:56+00:00

RESEARCH

Energy+Illawarra is committed to sharing the research, knowledge and results from all our program activities and across our Consortium Group. Here, you can find copies of conference presentations, research publications and other resources to get a better understanding of the learnings from the Energy+Illawarra program. For a more in depth look at the project, read our case study.


PRESENTATIONS

Narrative Videos in Social Marketing: A Case Study on Energy Efficiency

Presenter: A/Prof Ross Gordon
Event: Thurs 16 June 2016 – Centre for Health and Social Research, ACU.

Using value theory for segmentation in social marketing

Presenter: Dr Ross Gordon
Event: World Social Marketing Conference, Monday 20th and Tuesday 22nd April 2015, Sydney

Using narrative videos for health and wellbeing: A case study on energy efficiency

Presenter: Dr Ross Gordon
Event: University of Western Australia, Business School, Research Seminar, Perth, Thursday 23rd June 2016.

Mixed Methods research in action- Social marketing, energy efficiency and the Energy+Illawarra Project

Presenter: Dr Ross Gordon
Event: Wed 19 November 2014 – workshop on social research in environmental governance, at University of Technology, Sydney.

Energy+Illawarra: An interdisciplinary energy efficiency social marketing programme

Presenter: Dr Ross Gordon
Event: Murdoch University Sustainability Group, Perth, Wednesday 22nd June 2016.

Perceived value of using energy efficiently among low-income older residents

Presenter: Ms Katherine Butler
Event: World Social Marketing Conference, Monday 20th and Tuesday 22nd April 2015, Sydney

PAPERS

Perceived value of using energy efficiently among low-income older residents

Authors: Katherine Butler, Dr Ross Gordon, Kate Roggeveen, Professor Gordon Waitt, Professor Paul Cooper

Abstract
Drawing on value theory, this study explores the value of using energy efficiently by drawing on focus group research conducted in regional New South Wales, Australia with low-income older residents. Insights are offered through a value-in-behaviour perspective. This approach inspires social marketers to foster individual behavioural change through better understanding how value is created through everyday practices/uses. Within the value-in-behaviour framework this paper provides an account of how low-income older residents perceive the functional, economic, emotional, social and ecological value of using energy efficiently in the contexts of their everyday lives. Attention is drawn to how value in using energy efficiently emerges within the everyday contingencies and constraints configured by individual households’ financial, social, material and cultural contexts.

Social marketing and value in behaviour? Perceived value of using energy efficiently among low-income older citizens

Authors: Katherine Butler, Dr Ross Gordon, Kate Roggeveen, Professor Gordon Waitt, Professor Paul Cooper

Abstract
Drawing on value theory, this study explores the perceived value of using energy efficiently amongst a low-income older population group. It aims to provide an empirical exploration of the concept of value-in-behaviour, and in doing so, identify that it is a logical addition to the extant concepts of value-in-exchange and value-in-use.