PRESENTATIONS<\/h1>\n

Narrative Videos in Social Marketing: A Case Study on Energy Efficiency<\/h4>\n
Presenter:<\/strong> A\/Prof Ross Gordon
\nEvent:<\/strong> Thurs 16 June 2016 – Centre for Health and Social Research, ACU.<\/p>\n
<\/iframe><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-solid\" style=\"border-color:#e0dede;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><\/div><h4><a href=\"http:\/\/www.energyplusillawarra.com.au\/wp-content\/uploads\/2015\/08\/Dr-Ross-Gordon-Using-value-theory-for-segmentation-in-social-marketing-World-Social-Marketing-Conferen.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Using value theory for segmentation in social marketing<\/a><\/h4>\n<p><strong>Presenter:<\/strong> Dr Ross Gordon<br \/>\n<strong>Event:<\/strong> World Social Marketing Conference, Monday 20th and Tuesday 22nd April 2015, Sydney<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-solid\" style=\"border-color:#e0dede;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><\/div><h4><a href=\"http:\/\/www.energyplusillawarra.com.au\/wp-content\/uploads\/2016\/06\/Narrative-videos-in-social-marketing-.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Using narrative videos for health and wellbeing: A case study on energy efficiency<\/a><\/h4>\n<p><strong>Presenter:<\/strong> Dr Ross Gordon<br \/>\n<strong>Event:<\/strong> University of Western Australia, Business School, Research Seminar, Perth, Thursday 23rd June 2016.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-solid\" style=\"border-color:#e0dede;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><\/div><h4><a href=\"http:\/\/www.energyplusillawarra.com.au\/wp-content\/uploads\/2015\/08\/Mixed-Methods-research-in-action-Social-marketing-energy-efficiency-and-the-Energy-Illawarra-Project.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Mixed Methods research in action- Social marketing, energy efficiency and the Energy+Illawarra Project<\/a><\/h4>\n<p><strong>Presenter:<\/strong> Dr Ross Gordon<br \/>\n<strong>Event:<\/strong> Wed 19 November 2014 – workshop on social research in environmental governance, at University of Technology, Sydney.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-solid\" style=\"border-color:#e0dede;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><\/div><h4><a href=\"http:\/\/www.energyplusillawarra.com.au\/wp-content\/uploads\/2016\/06\/An-interdisciplinary-energy-efficiency-social-marketing-programme-.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Energy+Illawarra: An interdisciplinary energy efficiency social marketing programme<\/a><\/h4>\n<p><strong>Presenter:<\/strong> Dr Ross Gordon<br \/>\n<strong>Event:<\/strong> Murdoch University Sustainability Group, Perth, Wednesday 22nd June 2016.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-solid\" style=\"border-color:#e0dede;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><\/div><h4><a href=\"http:\/\/www.energyplusillawarra.com.au\/wp-content\/uploads\/2015\/08\/WSM-Perceived-value-of-using-energy-efficiently-among-low-\u00ad\u2010income-older-residents.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Perceived value of using energy efficiently among low-income older residents<\/a><\/h4>\n<p><strong>Presenter:<\/strong> Ms Katherine Butler<br \/>\n<strong>Event:<\/strong> World Social Marketing Conference, Monday 20th and Tuesday 22nd April 2015, Sydney<\/p>\n<div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-blend-mode nonhundred-percent-fullwidth\" style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-one-full fusion-column-first fusion-column-last 1_1\" style='margin-top:0px;margin-bottom:0px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-solid\" style=\"border-color:#e0dede;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><\/div><h1>PAPERS<\/h1>\n<h4><a href=\"http:\/\/www.energyplusillawarra.com.au\/wp-content\/uploads\/2016\/06\/Perceived-value-of-using-energy-efficiently-among-low-income-older-residents.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Perceived value of using energy efficiently among low-income older residents<\/a><\/h4>\n<p><strong>Authors:<\/strong> Katherine Butler, Dr Ross Gordon, Kate Roggeveen, Professor Gordon Waitt, Professor Paul Cooper<\/p>\n<p><strong>Abstract<\/strong><br \/>\nDrawing on value theory, this study explores the value of using energy efficiently by drawing on focus group research conducted in regional New South Wales, Australia with low-income older residents. Insights are offered through a value-in-behaviour perspective. This approach inspires social marketers to foster individual behavioural change through better understanding how value is created through everyday practices\/uses. Within the value-in-behaviour framework this paper provides an account of how low-income older residents perceive the functional, economic, emotional, social and ecological value of using energy efficiently in the contexts of their everyday lives. Attention is drawn to how value in using energy efficiently emerges within the everyday contingencies and constraints configured by individual households\u2019 financial, social, material and cultural contexts.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-solid\" style=\"border-color:#e0dede;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><\/div><h4><a href=\"http:\/\/www.energyplusillawarra.com.au\/wp-content\/uploads\/2016\/06\/Social-Marketing-and-value-in-behaviour.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Social marketing and value in behaviour? Perceived value of using energy efficiently among low-income older citizens<\/a><\/h4>\n<p><strong>Authors:<\/strong> Katherine Butler, Dr Ross Gordon, Kate Roggeveen, Professor Gordon Waitt, Professor Paul Cooper<\/p>\n<p><strong>Abstract<\/strong><br \/>\nDrawing on value theory, this study explores the perceived value of using energy efficiently amongst a low-income older population group. It aims to provide an empirical exploration of the concept of value-in-behaviour, and in doing so, identify that it is a logical addition to the extant concepts of value-in-exchange and value-in-use.<\/p>\n<div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"yoast_head":"\n<title>Research - Energy+Illawarra<\/title>\n<meta name=\"description\" content=\"Energy+Illawarra is committed to sharing the research, knowledge and results from all our program activities and across our Consortium Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.energyplusillawarra.com.au\/?page_id=516\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research - 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